Episode 48
AI Won't Fix Your Marketing. It'll Expose It.
How to effectively integrate AI into their marketing, based on the insights from Rich Harshaw.
Demand Intelligence
DARA by Craftsman AI
Know Exactly Who's Ready to Buy
DARA turns real-time buyer intent into revenue, showing who is in-market and what to do next.
Visit DARA by Craftsman AI
The problem
Most leads go cold because you reach them too late — or reach the wrong people.
Built for
- Sales-led contractors
- Multi-location home service companies
- Revenue and marketing leaders
How it helps
- 0 1
Live buyer intent
See who is actively in-market for your services.
- 0 2
AI guidance
Recommendations on who to reach and what to do next.
- 0 3
Beat competitors to the call
Reach in-market buyers before your competition does.
Related from In The Zone
Episode 46
From The Jobsite to the Mic Using Podcasting to Attract Better Clients
This conversation dives into how personal development sharpens communication and confidence—and how podcasting gives contractors a powerful edge in marketing. Learn how sharing your story and expertise can strengthen client loyalty, improve referrals, and position you as the go-to expert in your market.
Episode 43
How to Deliver a Disney-Level Client Experience with Chris Hunter
In this episode of Construction Executives Live, Jeremy Owens gets the opportunity to chat with Chris Hunter, founder and CEO of Marketing Heroes. Chris shares how to turn every client interaction into a Disney-level experience—from the first call with personalized responses, to seamless project updates and surprise delights, and years later with follow-up campaigns that build loyalty and referrals. Discover simple, proven ways to make clients feel like VIPs and turn one-time jobs into lifelong fans.
Not sure if DARA by Craftsman AI is the right fit?
You don't have to use the whole platform at once. A free 15-minute call is the fastest way to find your starting point.