Episode 49
The Price Is the Price: Building Trust in a Low-Bid Industry
In remodeling and construction, the cheapest bid often gets the most attention—but it rarely tells the full story.
US Construction Zone
Built for the Businesses That Build Everything Else.
We help construction and home service companies grow with executive education, AI visibility, demand intelligence, and contractor-first payments.
Latest from In The Zone EP 50
Built for Any Market: Profit, Pricing & the Discipline to Ride Every WaveIn The Zone
Where construction leaders stay sharp.
Monthly live programming for serious construction operators. Real topics, no fluff.
Episode 48
AI Won't Fix Your Marketing. It'll Expose It.
How to effectively integrate AI into their marketing, based on the insights from Rich Harshaw.
Episode 47
No Lies For A Year With Jen Oliver
What would happen if you stopped lying—completely—for one year?
Software suite
Purpose-built products for growth.
Three tools, each built for a different step in how construction businesses win and get paid.
Visibility
RankZoom
Get Found on Google & AI Search
Show up in Google and AI search when buyers are looking — without an agency or SEO skills.
RankZoom
Demand Intelligence
DARA by Craftsman AI
Know Exactly Who's Ready to Buy
DARA turns real-time buyer intent into revenue, showing who is in-market and what to do next.
DARA by Craftsman AI
Payments & Cash Flow
Builder Pay Pro
Get Paid Faster, Keep More of It
The contractor-first payment platform that helps you send invoices faster and collect with less hassle.
Builder Pay ProPlatform
Most companies sell a tool. We support the whole growth chain.
- 0 1
Industry Education
Live shows, podcasts, and industry updates that help leaders stay informed and make better decisions.
Industry Education - 0 2
Visibility
Tools that help contractors and home service businesses show up in Google and AI search when buyers are looking.
Visibility - 0 3
Demand Intelligence
Live buyer intent data and AI guidance that show who is ready to act and what to do next.
Demand Intelligence - 0 4
Payments & Cash Flow
Payment tools built for contractors that help send invoices faster and collect money with less hassle.
Payments & Cash Flow
Who it's for
Built for growth-minded operators.
Whether you run a roofing crew, a growing home service brand, or a commercial GC operation — single crew or multiple locations — the platform is built to work the way your business does.
Partner network
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DMC Recruitment Group
Hiring & talent
Build 12 CRM
Sales & marketing CRM
QBVA Virtual Assistants
Operations support
The Contractor Huddle
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The Contractor Consultants
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Yardz Construction Technology
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Skill Builder Learning
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Duo Digital
Marketing engine
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