Manhattan’s Rockefeller Group reveals plans for $50M plaza renovation

A multimillion-dollar renovation project is fully underway at Rockefeller Group’s privately-owned public plaza at 1221 Avenue of the Americas. Courtesy Rockefeller Group

A multimillion-dollar renovation project is fully underway at Rockefeller Group’s privately-owned public plaza at 1221 Avenue of the Americas. The block-long, tree-lined plaza will serve as the gateway to one of Manhattan’s largest retail spaces.

Designed by Antonio Citterio Patricia Viel, the plaza fronts the west side of Avenue of the Americas, one block south of Radio City Music Hall. It is the Milan-based firm’s first New York City project.

The building’s available retail space, accessible from the plaza, totals 6039 m2 (65,000 sf). The plaza also provides in-building access to the Rockefeller Center subway concourse and is connected to an additional 1,950,964 m2 (21 million sf) of Class-A office space in neighboring buildings.

The retail space offers rare branding or experiential opportunities in the city’s pre-eminent neighborhood for both business and tourism. The property, at 241,548 m2 (2.6 million sf) is one of the largest office properties within the Rockefeller Center-Sixth Avenue Corridor, New York’s largest Class-A office market and one of its fastest-growing hospitality locations.

Plans for the plaza aim to transform underutilized outdoor space into a more open and accessible public space with an expansive pedestrian area at street level. The plaza is envisioned to be a new meeting place in Midtown, with the street level and concourse plaza connected by a large staircase with stadium seating to enjoy the open air and views of landmark towers.

The project is expected to be completed ahead of the 2022 holiday season.

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