Digitalization is changing the way that we operate
and use buildings. Salla Palos is directing Microsoft towards a future that inspires
innovative changes in both the mindset and the business models of AECO industry
stakeholders.
Salla Palos moved from Finland to the United States in July 2015 and settled down in Seattle, one of the fastest growing areas in the USA. She was versed in digitalization of construction industry in Finland as well as Europe and sought the opportunity to bring that knowledge into the US market.
As the
Director of Emerging Technology and Innovation for Sellen Construction, one of
the largest general contractor companies in the Pacific Northwest United
States, Salla started developing digital building lifecycle as a strategy to
solve number of industry problems.
“I zeroed
in on developing digital construction strategy, re-engineering processes, and innovating
how emerging technology supports digital construction. My approach was open
innovation, pulling the industry along with our own digital transformation. I
set up collaboration with both local and international partners to be
successful in driving change and transforming AEC,” Salla recalls.
Moving on to Microsoft
The next step in driving AECO industry towards Industry 4.0 came in 2018 when Microsoft invited Salla to join Microsoft Global Real Estate and Security | Center of Innovation. In December 2018, Salla became the Director of Transformation Services for Microsoft, working with teams across the globe in the USA, LATAM, EMEA and Asia.
Microsoft is developing several new campus areas, the largest project being the Redmond Headquarters Campus Refresh. Microsoft aims to develop connected, sustainable, accessible, and safe campuses empowering the most talented workforce in the world.
Microsoft’s
business mission is to “empower every person and every organization on the
planet to achieve more.” The same principle applies to company’s environments
for Microsoft employees, vendors and visitors.
Transforming Work Environments
“All industries
are moving towards industry 4.0, the digital revolution. We’re doing the same with
our environments,” Salla states. “We don’t separate digital and physical
environments because they both serve the same purpose. Our environments empower
our workforce delivering our core business – technology.”
It’s
self-evident that tomorrow’s work is ever more mobile. Fewer people visit the physical
office environment every day to be productive. Addressing the physical, social
and virtual environments as one are essential for retaining the future
workforce.
Salla mentions Microsoft HoloLens and Microsoft Azure as two of the most interesting technologies she has encountered during her career. The HoloLens allows seamlessly mixing real-world experiences with virtual models and visual data. Microsoft Azure opens huge new opportunities for collaboration and fresh new business models in the AECO industry. The objective is to bring all the AECO stakeholders into the same digital building lifecycle, supporting each other in delivering environmentally, socially and economically sustainable built environment.
New Thinking for the
Construction Sector
“The AECO
stakeholders should start re-thinking their business models and processes so
that they can serve the total building lifecycle – the total cost and the total
performance of a building,” Salla urges. “Technology tools alone are not the
solution. The whole supply chain must be re-imagined.”
Architects
and engineers are still siloed into delivering the design intent and
contractors in building the physical artifact. The new idea is that all
stakeholders collaborate and deliver the total lifecycle of the building – cooperatively
contemplating how the environment meets the investment and design strategy
objectives, and what data is accumulated to keep the environment performing for
its end-users.
As an
architect Salla has started thinking about the digital building lifecycle, the total
cost and the total performance of a building early on in her career when she
was introduced to the concept of BIM at Tampere University of Technology.
Collaborative delivery methods shift the discussion from sub-optimization of
construction into the total value of real estate. The use of BIM and transoperable
data make the new way of thinking possible.
Salla
believes that the digitalization of the AECO industry will be a game-changer.
It inspires the creation of new business models, such as digital construction,
which will provide the AECO industry the much-needed productivity and
profitability boost.
“When we
commission construction projects around the world, we support the digital
transformation of our partners and suppliers. Ultimately, everyone will benefit
from it immensely,” Salla proclaims.
You can connect with Salla on LinkedIn.
The article photos are courtesy of Microsoft.
Salla Palos is a keynote speaker at World Summit on Digital Built Environment WDBE 2019.
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